PRIVACY POLICY

We Value Your Privacy. Shopping online requires trust — and we take that seriously. This Privacy Policy explains in plain language exactly what personal information we collect, why we collect it, how we use it, and what rights you have. We will never use your data in ways you wouldn't expect, and we will always be transparent about our practices.

If you have any questions after reading this policy, please don't hesitate to contact us at info@elly-boutique.com. We're happy to help.

This Privacy Policy describes how Elly Boutique ("we", "us", "our") collects, uses, discloses, and protects your personal information when you visit our website, use our services, make a purchase, or otherwise interact with us (collectively, the "Services"), in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

References to "you" or "your" mean any individual who accesses or uses our Services, including customers and website visitors.

At Elly Boutique, we are committed to protecting your personal information and being transparent about how we use it. By using our Services, you agree to the collection, use, and sharing of your information as outlined in this Privacy Policy. If you do not agree, please do not use our Services.

Store Name: Elly Boutique
Company Name: Evolve Venture VOF
Registered Address: Fred. Roeskestraat 90B39, Amsterdam, Noord-Holland, 1076ED, The Netherlands
Customer Service: Monday to Friday, 8:00 AM – 6:00 PM (GMT+10)

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, legal requirements, or operational needs. Any updates will be posted on our website and the "Last updated" date will be revised accordingly. Where required by law, we will provide additional notice.

How We Collect Your Personal Information

We collect personal information from various sources depending on how you interact with our Services:

Information You Provide Directly

You may provide us with personal information, including:

  • Contact information: name, address, email address, phone number
  • Order information: billing and shipping addresses, purchase details, payment confirmation
  • Account information: username, password, and other security-related details (if applicable)
  • Customer support information: messages, emails, or enquiries submitted to us

Information Collected Automatically

When you access or use our website, we may automatically collect certain information using cookies, pixels, and similar technologies, including:

  • Device and browser information
  • IP address and network details
  • Pages visited and actions taken on the website
  • Approximate location derived from your IP address

Information From Third Parties

We may receive information from third parties that support our operations, including:

  • Shopify, which powers our online store
  • Payment service providers, who process payments and related billing information
  • Marketing and analytics partners, who help us understand customer engagement and advertising performance

How We Use Your Personal Information

Providing Products and Services

We use your personal information to:

  • Process and confirm payments
  • Fulfil, ship, and deliver orders
  • Send order updates and notifications
  • Manage returns, refunds, and exchanges
  • Provide customer support
  • Maintain user accounts where applicable

Marketing and Advertising

Where permitted by law, we may use your personal information to:

  • Send promotional emails, SMS messages, or postal communications
  • Show relevant advertisements on our website and third-party platforms
  • Understand customer preferences and improve marketing effectiveness

You may opt out of marketing communications at any time using the unsubscribe link provided in our messages.

Security and Fraud Prevention

We use personal information to help detect, prevent, and investigate fraud, abuse, or security risks.

Legal Obligations

We process your personal information where necessary to comply with applicable laws and regulations, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

Cookies

We use cookies and similar technologies to operate our website, remember preferences, analyse traffic, and support marketing activities. Some third parties may also place cookies for analytics or advertising purposes.

You can learn more about how Shopify uses cookies here: https://www.shopify.com/legal/cookies

Most browsers accept cookies by default. You can manage or disable cookies through your browser settings, though this may affect website functionality.

How We Share Your Personal Information

We may share your personal information in limited circumstances, including:

  • With service providers who assist with operations such as payments, shipping, IT, analytics, and customer support
  • With marketing and advertising partners
  • With affiliated companies within our corporate group, where applicable
  • When required by law or to protect our rights, property, or safety
  • In connection with business transactions such as mergers, acquisitions, or restructuring

We do not sell your personal information to third parties.

International Data Transfers

Your personal information may be stored or processed outside Australia, including by service providers in other regions. Where we disclose personal information to overseas recipients, we take reasonable steps to ensure those recipients handle your information in a manner consistent with the Australian Privacy Principles, as required under APP 8, unless an exception under the Privacy Act applies.

Data Retention

We retain your personal information only for as long as necessary to:

  • Process orders and returns
  • Maintain customer accounts
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

Where personal information is no longer needed for these purposes and we are not required by law to retain it, we will take reasonable steps to destroy or de-identify it.

Your Rights

Under the Australian Privacy Principles, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate, out-of-date, incomplete, irrelevant, or misleading information
  • Request that we delete or de-identify personal information we no longer need for a permitted purpose
  • Ask us how we collect, use, and disclose your personal information
  • Withdraw consent where processing is based on consent
  • Lodge a complaint about how we have handled your personal information

To exercise any of these rights, please contact us at info@elly-boutique.com. We will respond to your request within a reasonable period, generally within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

We may need to verify your identity before responding to certain requests.

Children's Data

Our Services are not directed at or intended for children. We do not knowingly collect personal information from children without appropriate parental or guardian consent. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

Security

While we take reasonable measures to protect your personal information, no system is completely secure. We cannot guarantee the absolute security of information transmitted to us. If you create an account, you are responsible for keeping your login credentials secure.

Third-Party Websites

Our Services may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of those sites. Please review their privacy policies before providing any personal information.

APP Entity

The entity responsible for your personal information under the Australian Privacy Principles is:

Company Name: Evolve Venture VOF
Registered Address: Fred. Roeskestraat 90B39, Amsterdam, Noord-Holland, 1076ED, The Netherlands
Email: info@elly-boutique.com

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, please don't hesitate to contact us. We are always here to help.

Store Name: Elly Boutique
Company Name: Evolve Venture VOF
Registered Address: Fred. Roeskestraat 90B39, Amsterdam, Noord-Holland, 1076ED, The Netherlands
Email: info@elly-boutique.com
Phone: +44 7735 052209
Customer Service: Monday to Friday, 8:00 AM – 6:00 PM (GMT+10) | Saturday & Sunday: Closed